by Dick Puddlecote
With a consultation on plain packaging underway in New Zealand, the tobacco control industry’s lucratively pliant friends at the University of Otago have been happily producing ‘science’ to order.
Their latest offering comes to a stunning conclusion.
Young adults distinguished between brands on the basis of their packaging alone, associated each brand with specific attributes, and were equally able to interpret familiar and unfamiliar brands.
Yes indeed, and it is the same for ‘old’ adults too, doncha know. And for all other products aside from tobacco, come to that.
Which, uncannily, is precisely what tobacco companies have been saying the packaging is for in their opposition to plain packaging. Here’s an example – chosen at random – from JTI.
Packaging is essential to brand competition. Packaging is used by consumers to identify, obtain information about and choose tobacco products, easily and without confusion. Manufacturers use distinctive packaging to develop brand equity, innovate and compete.
So, we’re all agreed, then. Good.
What with this and Cancer Research UK admitting that kids barely notice the packets, you’ve got to wonder why they’re bothering with all this plain packs nonsense.
Oh yeah sorry, I forgot. They get paid for doing so, don’t they. Silly me.