The Five Rules of Propaganda (as practised by AGW’s)


  • The rule of simplification: reducing all data to a simple confrontation between ‘Good and Bad’, ‘Friend and Foe’.
  • The rule of disfiguration: discrediting the opposition by crude smears and parodies.
  • The rule of transfusion: manipulating the consensus values of the target audience for one’s own ends.
  • The rule of unanimity: presenting one’s viewpoint as if it were the unanimous opinion of all right-thinking people: draining the doubting individual into agreement by the appeal of star-performers, by social pressure, and by ‘psychological contagion’.
  • The rule of orchestration: endlessly repeating the same messages in different variations and combinations.
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One response to “The Five Rules of Propaganda (as practised by AGW’s)

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