This in today’s Torygraph worries me. Advertising follows what people want, it does not lead or influence, because it can’t. I know. I earned lots of money there once. (I have hit “publish bymistake becasue the phone rang. I will add (not “ad”) to this later.)
My old friend Brian Micklethwait wrote a piece about 20 years ago called “There should be more advertising”. The thrust of it was about the restricted professions such as opticians and solicitors, who were, it seemed, “not allowed to advertise”. This of course was a cover-up for artificially-high professional fees, coupled with proper socialist-centrally-planned- restraint of information about who was good and who was crap.
The problem with advertising is, as someone says, I think “Dr Johnson”, it allows “peddlers of manufactures” to “speak well of themselves”. I think this does not fit in with the belief-system of “Anglosocialism”. This is an emergent term coined first I think by Ian B of Counting Cats. This meme as I understand it arises from the Christian-derived and excessive zeal of those in an economically-emergent liberal England in the late18th/early-19th century. These people, being the first real “middle class” to be able to emerge fully from under the murderous carapace of Platonist absolutism, were free to not only promote their idea of private charity and largesse towards “the poor” as one means of rendering poverty and want hideous and terminated, as if it was something they’d decided they ought to do out of free will, given by God to them (as it is.)
But they sadly took it further: they also went so far as to confer on it the status of a moral obligation and therefore a “Devoir”. Their God was “A Just and Terrible Go, but without the “Strongly-developed Sense Of Humour” of mine.
“The English word “Duty” or “Obligation” is not strong enough in meaning, by contrast to the inherent degree of (seriously imperative) obligation in the French word.
This entire attitude colours their view of transactions which involve any sort of personal gratification, pleasure or outcome which does not involve a feeling of guilt at their own delight. (To be continued…)